London, UK – 17 September 2024 – Acamar Films, the award-winning company behind the beloved children’s CBeebies hit show Bing, is thrilled to announce a new pan-European agreement with United Food & Beverage Group, a leading distributor in the food and beverage industry. This strategic partnership will bring a range of food products designed specifically for the younger preschooler market to families across the EMEA region.

With a staggered roll-out launching from SS25, the new product line will include a variety of wholesome, child-friendly snacks, including corn teething sticks, raisins, rice cakes, biscuits, and fruit smoothies. These products have been carefully developed to meet the nutritional needs of growing children while also catering to their tastes and preferences.

“We are incredibly proud to be partnering with United Food & Beverage Group to bring these new products to market,” said Katie Rollings, Chief Licensing Officer at Acamar Films. “Our aim has always been to provide parents with high-quality options that they can trust for their little ones. This new range is a natural extension of our mission to help young children grow, and we can’t wait to see these products in the hands of families across Europe.“

‘’We are very excited to partner with Acamar Films to launch our new range of baby-grade products.” said Yuri Roosblad, Director of United Food and Beverage Group. “This partnership aligns perfectly with our mission to bring high quality, innovative products to the industry and marks a significant step forward in our efforts to introduce products which will resonate strongly with our target audiences. We feel that combining our expertise and resources with those of Acamar Films will support us in our mission.’’ 

With the launch of this new snack range, Acamar Films and United Food & Beverage Group are pleased to deliver high-quality, nutritious options for preschoolers across the EMEA region. This partnership reflects their shared commitment to children’s well-being and marks a significant step in providing trusted, child-friendly products to families.

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