London, 4 June 2024 – Matalan, the leading omnichannel fashion and home retailer, proudly partners with the NSPCC and Acamar Films to release a limited-edition children’s Bing t-shirt ahead of Childhood Day on Friday 7^th June 2024.

100% of the profits from every purchase of the t-shirt will go directly towards supporting the NSPCC’s vital services, ensuring that children across the UK are safe, listened to and supported.

The limited-edition NSPCC Kids White Childhood Day T-shirt is now available online at matalan.co.uk and in stores from 5^th June. Available in sizes 1-5 years and priced from £6. Sales will help to raise vital funds for the charity with 100% of the profits going directly to the NSPCC. 

Matalan has worked in partnership with children’s charity NSPCC since 2004, already raising over £20 million for the charity through various fundraising events. As well as supporting families, children and communities, funds will also ensure NSPCC are able to answer over 15,000 calls for help to Childline, meaning there’s someone to listen, no matter what a child’s worry is.

Jo Whitfield, CEO of Matalan said: “Today, in partnership with the NSPCC and Acamar Films, we are delighted to be launching the Bing t-shirt ahead of Childhood Day on 7^th June. Here at Matalan, we are incredibly proud of our longstanding relationship with the NSPCC over the last 20 years and we are extremely grateful to all our customers who continue to support and help raise vital funds for this fantastic cause.”

Katie Rollings, Chief Licensing Officer of Acamar Films said: “Bing stories provide the emotional and social developmental tools to equip young children in getting ready for life. Childhood Day is an incredible way to come together and celebrate all children. We are thrilled that Bing is part of this initiative with Matalan and the NSPCC which will help make a difference in children’s lives across the UK.”

Jo Burton, Partnerships Manager at the NSPCC said: “Bing is such a beloved character on children’s television, and we’re delighted to see him on this brilliant t-shirt. The support of Matalan and Acamar Films in sharing this limited-edition t-shirt for Childhood Day this year is hugely important, as funds raised will help NSPCC services like Childline across the country.

“On average, a child contacts our Childline service every 45 seconds, and while that’s completely free to the child who needs support, it costs £4 for our counsellors to pick up and offer their help to children whenever they need it. We’re hugely grateful to Matalan, Acamar, Bing and everyone who will be taking part in Childhood Day this year. Whether you’re able to buy one of these great t-shirts, fundraise, donate or volunteer to help this Childhood Day, it all makes a difference and helps us help children in Merseyside and across the UK.”